Journal of Literary Criticism

Journal of Literary Criticism

Analysis of the discursive system of instability in the narrative process of contemporary fashion (A case study of Op Art clothing design)

Document Type : Original Article

Authors
Masoud Mohammadzadeh 1
Marziyeh Aghili 2
1 Lecturer at Mazandaran University
2 University professor
10.22034/jlc.2022.352352.1497
Abstract
Instability plays a significant role in postmodern clothing design and is done with a deconstructive look. The narrative of fashion influenced by the spirit of the post-structuralist era always has an indeterminate semantic system and creates an active and dynamic dialectic by reproducing artistic pre-texts. The purpose of this research is to investigate the narrative meaning system hidden in the existential values ​​of contemporary fashion discourse, and this research is done in order to discover the nature, what and why of the interaction and adaptation of the subject with the space of instability within the discourse of clothing. In this research, the element of instability through The presence of contradiction, contrast and visual ambiguity in the size, shape, color, arrangement and visual movement has been investigated and by analyzing the narrative process of contemporary fashion in the works of prominent world fashion design artists such as Valentino, Ossie Clark and Issey Miyake, it has been studied the process of production, transfer and reception. And sensory perception of meaning has been discussed. The obtained results state that due to the creation of ambiguity and visual deception, tension has been formed from the coexistence of divergent levels of discourse, and it has caused the interaction of the cognitive and qualitative dimensions within the narrative. Clothing has become an active pseudo-subject, which, in the discontinuity of its determined function, steps into the indeterminate world of meaning and tries to redefine the identity of the adapted subject as a phenomenal text.
Keywords
Narrative
instability discourse
fashion
semantic sign
op art
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Journal of Literary Criticism
Volume 8, Issue 15
May 2024
Pages 406-371

  • Receive Date 18 July 2022
  • Revise Date 10 August 2022
  • Accept Date 19 August 2022