This study investigates the application of framing techniques (ecliptic antithesis, interpretive, and persuasive) in Mowlavi's prose works as rhetorical tools for the gradual conveyance of his mystical-educational ideology and persuasion of diverse audiences. The primary research issue is how Mowlavi employs these techniques to capture audience attention, concretize abstract mystical concepts, and foster inner transformation within the speech-oriented and interactive context of his texts. Given the narrative-rhetorical nature of Mowlavi's prose, this investigation focuses on the role of framing in transmitting spiritual experiences and bridging surface-level and profound layers of meaning. The research method is descriptive-analytical. Findings reveal that in Fih Ma fih, ecliptic antithesis framing predominates for initial engagement, while interpretive framing excels in concretization; in Maktubat, persuasive framing stands out in formal letters through Sharia-political arguments, and ecliptic antithesis framing in friendly letters aimed at strengthening relationships, conveying emotions, and exchanging ideas; and in Majalis-i Sab'a, interpretive framing via parables and persuasive framing via Quranic verses and hadiths are employed for varied audiences (from commoners to elites). These techniques facilitate inner transformation in the audience and alignment with Rumi's mystical perspectives.